Sunday, October 4, 2009

Syndication

To those who are reading this blog abroad, you will certainly know the word "syndication", but to us Israelis, who are way behind the times, it is quite new to us. But we learn fast, and without us knowing, we have the same programme on six different stations at once.

A prime example of this is Didi Harari, whose show goes out on no less than six of Israel's regional commercial radio stations - The Voice of the Red Sea in Eilat, Southern Radio in Bersheva, Radio Jerusalem, Non-Stop Radio in Tel Aviv, Middle of the Way Radio in Hadera, and Radio Kol Rega in Afula. Meaning, I could go from the south of Israel to the north and not miss a minute of Didi Harari (whether I want to do this is another matter, but let's say I do).

Does this mean that these stations don't have enough original material of their own? Or is the programme THAT good that they don't want us to miss it wherever we are. I suppose a bit of both. Two other examples that come to mind are Shai and Dror, and Tal Berman and Aviad Kisos.

With the strong stations buying out the weak (Non-Stop Radio now has three stations in Israel - The flagship Tel Aviv station, Non-Stop Radio North, and most recently 99FM in the Sharon area near Tel Aviv)

Do we deserve more, or as usual, does the apathetic Israeli listener just accept whatever is thrown at him?

1 comment:

Clive said...

Mike..its commercial radio all over the world these days; my local station here in Suffolk, UK now only carries local programmes from 6am-10am & 2pm-7pm Mon - Fr, the rest of the hours are networked on over 30 other stations now. At the weekend there is only local programming 8am-Midday, yes 4 hrs.
Commercial companies are only interested in making profits these days; they dont care if there are less local programmes or even if they lose listeners, because the overheads will be less and therefore ultimately they make more $$$$. Sad but true.

What time of the day does the syndicated show you speak about go out on air?